Discover the Latest and Best Mobile Accessories, Gadgets, Technology and More.

Janebi is one of Iran's earliest specialized e-commerce stores for tech accessories — the kind of place where someone who just bought a new phone, laptop, tablet or camera goes to find everything they need to actually use it. By 2024, the store had been running for over a decade, with a wide catalog spanning mobiles, tablets, laptops, cameras, gaming consoles and more. After years of steady growth and incremental changes, the team wanted an outside look at the experience. New competitors, shifting buying habits and a much larger product range had quietly added friction in places nobody had noticed from the inside. Janebi needed a structured UX audit to pinpoint where users were stalling, where conversion was leaking, and which pieces of the journey deserved the next round of design investment. Webrokh joined Janebi for a focused UX optimization engagement. We dug into analytics, walked through the entire site as different types of customers, and produced a prioritized audit with the kind of recommendations the team could turn into a real roadmap. The work gave Janebi a clear picture of what was actually getting in the way of its users — and a practical sequence for fixing it.