Iran's Premier Flooring and Wall Covering E-Commerce

Amiran Parquet is the result of over three decades of craftsmanship in parquet and laminate flooring, combined with a passion for professional interior decoration. Today, the company has consolidated its operations, unifying its wide range of products and services under a professional group structure with a forward looking vision toward new horizons. With a nationwide retail network under the “House of Amiran” brand, the company entered a new phase of growth aiming to expand into direct online sales (B2C) and enhance its visibility in Google search results. In collaboration with Webrokh, the project focused on redesigning the website as a modern, conversion oriented platform aligned with the brand’s authentic identity. Through stakeholder interviews, business model analysis, and user research, key priorities such as faster product access, improved information architecture, and a mobile-first experience were identified and addressed.