Live Green, Grow Blue

Avoe is an emerging brand built on years of avocado farming experience in northern Iran. With a focus on health-conscious consumers and athletes, the brand aims to raise awareness about avocado consumption and establish its presence in the domestic market. For this initial phase, success is defined by growing the subscriber base and laying the groundwork for future online sales infrastructure. Drawing on stakeholder interviews and business model analysis, Webrokh identified the risks of a nascent market and the need for trust-building and awareness campaigns. We then designed the information architecture and UX around educating users on avocado’s nutritional value, showcasing the farm and products, and integrating contact/request forms, while mapping out a phased roadmap for feature expansion (including e-commerce in later stages). In this phase, existing communication channels (Instagram, Telegram, WhatsApp, and direct calls) were seamlessly integrated into the user journey, enabling gradual audience acquisition and retention.