Discover the Latest and Best Mobile Accessories, Gadgets, Technology and More.

Janebi is one of Iran's earliest specialized e-commerce stores for tech accessories — the kind of place where someone who just bought a new phone, laptop, tablet or camera goes to find everything they need to actually use it. The store started in 2012 with mobile accessories and grew into a much wider catalog over the years, covering tablets, laptops, cameras, gaming consoles and more. By 2020, Janebi had built a healthy business and a loyal user base, but its website was beginning to show the weight of nearly a decade of organic growth. Analytics told a clear story: high-traffic pages were leaking users, the navigation no longer matched how the catalog had evolved, and the experience was getting in the way of the conversions the team knew it should be producing. A redesign wasn't optional anymore. Webrokh joined Janebi as its product design partner for this redesign. We started from the customer side — long-form surveys, Google Analytics deep dives, competitor analysis and stakeholder interviews — and used that input to rebuild the information architecture, menus and core flows around the way Janebi's users actually browse and buy accessories. The result was a fresh site, tuned for higher conversion and a much clearer path through a wide, growing catalog.