Strategic insights on Iran's tech & business.

Peivast is the first strategic management media in the field of Information and Communication Technology (ICT) in Iran. Peivast had been creating unique content for years, but the existing website had information architecture issues. To address this, we conducted stakeholder interviews and reviewed value propositions to gain a better understanding of the business and user pain points and gains. We also reviewed similar websites and competitors. In this project, we placed more focus and energy on content audit and information architecture, and designed a design system and mobile/desktop interfaces based on content-based usability standards. We also used WordPress to design Peivast website. Peivast continuously improves its website based on user feedback and design principles. Their talented team works tirelessly to align their website with business goals and enhance user experience.